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One of the largest Dutch pension funds focuses on informing people about their financial situation. Their mission is to give people insight into the balance between income and spending, so they can make the right choices for their financial future.
One of the largest Dutch pension funds focuses on informing people about their financial situation. Their mission is to give people insight into the balance between income and spending, so they can make the right choices for their financial future. When research showed that women in the Netherlands are less financially self-reliant, they started a campaign to improve that.
The pension fund therefore came up with an online course: Reality Check. In it, women learn more about money matters and work through various tests and exercises to build awareness around financial decisions.

To build this course we joined forces with Prikkl, an organisation that creates financial content, and Splintt, an organisation that produces e-learning modules. What made this project special for us was the collaboration with two other parties: Prikkl supplied the content of the course, Splintt created the design and the educational modules, and we built the interactive components.
Thanks to close collaboration and clear communication we ran into hardly any problems, and the course was ready for use in a short space of time.

The course consists of a landing page and various modules. Each of these components is connected to the next, so that tailored results and advice are created for every participant.
Reality Check is an accessible, user-friendly way to raise awareness around finances. Using interactive components, the course creates tailored advice and suggestions for participants.
Recent research by WOMEN INC has shown that women are less well informed about their financial position than men. That is why WOMEN INC, together with a large Dutch pension fund, launched a campaign to raise women's financial awareness. We were able to contribute by developing the interactive Reality Check course.
"We are calling on women to do a literal reality check: how are you doing financially, including when things in your life change? That lets you make more conscious choices. Through realitycheck.nl it is easy to gain insight into your finances and your pension."
Corien Wortmann-Kool, chair of the pension fund board
The questionnaire data is stored and analysed to make the modules as effective as possible. For example, we look at where people drop out during the questionnaire and whether we see any connection with other aspects of the questionnaires. That way we can optimise the questions and make them ever more personal, so that even more participants complete it in full.


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